Search engines drive website traffic, social networks promote brand awareness and blogs encourage community engagement. What about Emails? E-mail marketing drive results in the form of all three! Traffic, Awareness and Engagement.
According to June "2009 Marketing Trends Survey" by StrongMail Systems, 42 percent of nearly 1,000 global business leaders polled plan to increase their marketing budgets in 2009. Of those, 81 percent intend to increase their e-mail marketing budget. Why?
The reason is simple. E-mail marketing is trackable!
Everyone simply wants to know who are interested in their products. Once they know who to sell to, then they can plan on how to sell them.